There was once a time in Delhi when shining malls and Café Coffee Days didn’t exist as refuges from heat and stench. In this land before liberalization, sanctuary could be found in the local cinema halls that apparently dotted the Indian urban landscape. But multiplexes are driving them out of business — and, as collateral damage, taking with them the Bollywood poster painters who relied on their business.
Every year, Jenny and I send out a photoshopped holiday card to our friends and family. When we found out that some Bollywood poster painters are still eking out a living near Old Delhi, we knew that this year’s card would be hand-made. We dissected a bunch of old Bollywood posters for composition and style, took pictures of our faces in our desired poses, and set out a neighborhood near the Red Fort armed with vague contact instructions: “Find the Darya Ganj fire station. Make a right. Walk a hundred yards and ask the paan wallah for Vijay.”
The paan wallah sent us to a bicycle rickshaw stand, where sleeping rickshaw pullers competed for space with the myriad rickshaw parts strewn about. We sat at the stand and chatted with Manesh, who seemed to manage the rickshaw syndicate, until Vijay pulled up on a rickshaw of his own. Vijay and Manesh then took us up the dirt road across the street to Vijay’s open-air studio. Fading starlets gave us sultry glances from dusty wooden walls as we sat on a wooden charpoy to talk.
With Manesh translating, we told Vijay exactly what we wanted — the composition, the elements, the style, the poses, the title, the tagline. Happy for the business, Vijay was nonetheless confused about how we’d found him. Not sure how to explain that our relationship with the woman on the expat listserv who recommended him, we just told him that he was “very famous.” His smile told us that that was what he was hoping to hear.
I returned the next weekend with my father and money for the deposit. Manesh wasn’t there; this time, we sat at the rickshaw stand with a drunk mechanic who kept telling us “I speak English tutti-frutti” and “Vijay is my brother” and “You want some whiskey?” Finally Vijay and Ranjeet, his English-speaking partner, pulled up in a rickshaw. We discussed again the composition and the poses while the drunken mechanic danced around, sent a peon for soda, and interrupted us with “Vijay famous artist!” and “My cousin-brother!” and “You want whiskey?”
Jenny and I had anticipated a small poster, perhaps two feet in length — after all, our main goal was to reprint it on a postcard. Vijay, however, insisted that his work could be no less than five feet tall. We agreed, the peon returned, and we celebrated our agreement with Pepsi and whiskey. As we were walking out, the mechanic turned to me to whisper conspiratorially, “I speak English tutti-frutti.”
A week later, we returned to examine the work in progress. Five feet had become six.
And then, two weeks after we had commissioned it, Jenny and I came to Darya Ganj to behold our first starring role, captured in perfect 1970s Bollywood style. This poster accurately recreated the most exciting experiences we’ve had in Delhi so far: our spontaneous dances in various grand ballrooms, the time we fought criminals as special investigators in the Delhi police force, and that awful incident when our love of diamonds and danger forced us to turn our commandeered autorickshaws against each other.
And you thought we were working office jobs!
As Vijay and his team presented their work with pride, Ranjeet reminded us that poster painting is a dying art, and that we should tell our friends. So it’s with no hesitation that we recommend Vijay to capture your likeness in archaic Bollywood style. You can find him near the paan wallah, across from the rickshaw stand, down from the fire station; or you can just contact Ranjeet at 99996 29382 or ranjeet_2870@rediffmail.com.
P.S. Guess which one is the drunken mechanic?











74 responses so far ↓
Anon // January 6, 2009 at 12:29 am |
Awesome stuff ! Btw I think its tutti futti/fhutti English which means broken English
Happy new Yr, u guys.
-A
roshan // January 6, 2009 at 1:48 am |
You guys are awesome! Putting that one on the bucket list. Maybe they could stay in business doing custom art for those of us who always wanted to chase the goondas in a hot rod autorickshaw race.
steve // January 6, 2009 at 1:48 am |
Awesome! Although you’re really digging yourselves into a hole now. If you keep topping the previous year, WHAT NEXT?!?
Robert Ahrens // January 6, 2009 at 2:01 am |
As I read this blog I am sitting holding a copy of your card. It looks magnificent. Good show!
Oh, and I can help you fill in the _____ : “Sarah”.
Joy // January 6, 2009 at 2:02 am |
This made my day. Fan-freaking-tastic.
Latin Sardar // January 6, 2009 at 4:07 am |
Awesome stuff. You guys rock!
Poonam // January 6, 2009 at 4:15 am |
This is fantastic, guys! I have been living in Delhi for so many years, and I didn’t think of it! I will soon get one poster done for myself.
I will write about this in my blog too.
ke // January 6, 2009 at 4:31 am |
Hilarious!
It’s too bad it’s a dying art form because the painting is actually very good.
Anish // January 6, 2009 at 6:00 am |
This is really amazing. Only in India! I’m glad that you could give Vijay some business while creating a great holiday card. I have to say that I really miss these old hand-drawn posters on billboards. Maybe you’ll bring them back in fashion!
chris rockwell // January 6, 2009 at 6:10 am |
that is the coolest thing ever.
Nikolas Schiller // January 6, 2009 at 7:27 am |
Is the drunken mechanic the one waving?
André // January 6, 2009 at 9:57 am |
the drunken mechanic .. I think I found him !
Laksh // January 6, 2009 at 11:45 am |
Wow! That is cool!!! Perfect post to start the day with. Happy New Year Dave and Jenny!
Gabo // January 6, 2009 at 6:12 pm |
This is mind blowing shit. Wow, if this guy could market himself, everybody would get one made. What a great idea! very very hilarious!!!!
mini // January 6, 2009 at 7:42 pm |
Amazing!!! god you guys are more indians than any of us…….
The guy in blue??
Arvind Iyer // January 7, 2009 at 3:29 am |
Superb. I am spreading the word!
And the drunk mechanic is definitely the guy on the extreme right
Quirky Indian // January 7, 2009 at 5:40 am |
Hey, this was brilliant. And the poster looks great. Both of you would have made good Delhi Police investigators. And the expressions on the “Dave and Jenny Dancing Pose” are priceless.
You have outdone yourself. Which ain’t easy!
Cheers,
Quirky Indian
http://quirkyindian.wordpress.com
amita // January 7, 2009 at 6:14 am |
Loved it … What a cool idea !
Drunken man on xtreme right
Nomad // January 7, 2009 at 1:58 pm |
Hi, my first visit to your blog! What a wonderful idea!
The drunk guy was saying that he speaks English tooti-phooti, meaning broken English.
Nishant Jha // January 8, 2009 at 3:58 am |
I have seen this poster at Jenny & Dean`s Home and it looked simply amazing and I could not stop myself admiring it for quite some time before somebody pushed as I was blocking his vision !!!
I still remember my childhood days when I sued to spend countless hours sitting at a Bollywood Poster Painter’s shop near my home and having a ball…
thanks guys for making me nostalgic again….
and wishing you all a gr8 2009….
Cheers to Life…
http://cheguevaraontheroad.blogspot.com/
jenny and dave // January 8, 2009 at 4:04 am |
Nishant… “Dean”?
Nishant Jha // January 8, 2009 at 4:06 am |
My Bad….I sincerely apologize…party at any one of our EOiD Joints to you & Jenny for this blunder of mine !!!
memsaab // January 9, 2009 at 2:53 pm |
Oh my. I am speechless with envy, and also with laughter at your very witty post
“Guess which one is the drunken mechanic?”
*falls off chair laughing*
Meg // January 9, 2009 at 7:26 pm |
So I’d like to know: when does the Dave and Jenny movie come out?
Great story done justice by great storytelling!
the post-punk cinema club // January 9, 2009 at 8:38 pm |
Found this via Memsaab’s blog – this is the COOLEST THING EVER. I am dying of envy.
Gurdas // January 10, 2009 at 6:49 pm |
Oh my God! What a show stealer!
I am sppressing giggles (sitting in office) seeing that ballroom pose.
I hereby award you as the “Indian couple of the year”
Personal Bollywood Movie Poster « Posterwire.com » the movie poster weblog // January 10, 2009 at 8:09 pm |
[...] interesting story of how he sought out a Bollywood poster painter living near Old Delhi (India) to commission a Bollywood-style movie poster from personal [...]
Photoshop kills the posters stars « My India Experience // January 12, 2009 at 5:05 pm |
[...] i nowy rok 2009. Co roku robili coś w photoshopie, tym razem jednak, zainspirowani ulicą, poszli na całość… Gigantyczny, prawie dwumetrowy ręcznie malowany obraz w stylu starych plakatów Bollywodzkich, [...]
naziya // January 13, 2009 at 2:15 pm |
hey guys can u pls get in touch with me on my mail id. i am a journalist and would love to publish ur postcards in my paper…hope u wont mind sharing.. pls dont!
regards
Dave and Jenny, Bollywood style | DesiPundit // January 13, 2009 at 5:42 pm |
[...] and Jenny goes into the pre-Photoshop era to get themselves on Bollywood posters. Every year, Jenny and I send out a photoshopped holiday card to our friends and family. When we [...]
Jeanne // January 13, 2009 at 5:46 pm |
Hi there! I’m a native New Yorker myself and am doing my second year in India. I just posted my blogs up on expat-blogs.com and found you there. From reading some of your posts, I realize that you are also a member of Yuni-net, which I find extremely useful, too.
I have a post from December that lists another American blogger and four groups I’ve joined since coming here that you find helpful.
http://american-in-delhi.blogspot.com/2008/12/i-found-kindred-spirit-blogger-another.html
I will subscribe to your blog and link back to it as well. I couldn’t tell how long you’ve been here, but welcome!
Ms // January 13, 2009 at 7:07 pm |
This is such a great poster, it even has the absurd tagline like a real one would- “Love is more powerful than danger” .
The story is obvious from the poster. Honest , hardworking police officer Dave moves to Delhi and rents a room with Mrs D’sa. He is searching for his lost parents and his only clue is a gold waistband(see poster). He teams with officer Jenny, who secretly loves Dave, to solve the mystery of a gang of jewel smugglers. A drunken mechanic leads them to a group of autorickshaw drivers owned by Durjan Singh and Balwant Rai. Dave and Jenny struggle with traffic and pollution as undercover auto drivers to infiltrate the gang(see poster). They perform a item number (see poster) at Durjan’s mansion and find a locked room with a madwoman Durga devi, she has a piece of Dave’s waistband too. Turns out Durjan and Durga are Dave’s parents, she went mad when the kid was lost in the Kumbh mela. Dave frees his mom and arrests the smugglers in a final showdown in the gold mines. The end
Sahaja // January 14, 2009 at 4:20 am |
Hey Thats awesomeeeeeeee….and its suits u people as well….and ya thats bollywood in 80s what abt current trends? do u watch bollywood movies?
came here thru google recommendations….would like 2 read ur experiences!
shakester // January 14, 2009 at 8:03 am |
oh, brilliant! what a fantastic idea, why have I never thought of this? Good stuff!
amreekandesi // January 17, 2009 at 5:25 am |
Brilliant stuff! Loved the tagline on the poster.
Now do we get to see a 70s style potboiler sometime soon?
Ashish // January 17, 2009 at 9:45 pm |
This is goooood! Can you tell how much that cost?
Virginia // January 18, 2009 at 4:44 pm |
This is so lovely – it’s so funny, and moving to me, too, this intersection of lives — also satisfactorily filmi.
Eternal love and kisses to Ms for her narration of the plot.
And though this is Delhi, it makes me think of the opening moments of Bombay Talkie, in which poster-wallahs carry new painted film posters, ready to be put up, through the streets of early-morning Bombay. (It’s a Merchant-Ivory movie in English about Bollywood in the late 60s, when it was made.)
Get Your Own Poster The Bollywood Ishtyle! | Trends Updates // January 19, 2009 at 1:22 am |
[...] ourdelhistruggle RSS Feed Subscribe by Email [...]
Alex // January 19, 2009 at 1:27 pm |
While walking along Darya Ganj a few weeks ago I met a drunk guy insisting to me that he spoke Tutti Frutti english also.
Brian // January 20, 2009 at 11:39 pm |
Absolutely amazing!
I hope the artist gets as much work as humanly possible with the exposure your blog post has given. Just awesome.
Links for 2009-1-20 « Birdbrain(ed) Book Blog // January 21, 2009 at 5:52 am |
[...] Dave and Jenny, Bollywood style « Our Delhi Struggle “There was once a time in Delhi when shining malls and Café Coffee Days didn’t exist as refuges from heat and stench. In this land before liberalization, sanctuary could be found in the local cinema halls that apparently dotted the Indian urban landscape. But multiplexes are driving them out of business — and, as collateral damage, taking with them the Bollywood poster painters who relied on their business.” (tags: misc) Possibly related posts: (automatically generated)LibraryThingCeltic Trail Journal: Day 3I’ve Been Tagged! Reading and writing and all that jazz.Week of Wonders 16—The campaign for kindness [...]
the mad momma // January 23, 2009 at 3:45 pm |
wow!!! what a fantastic idea!! ! I’m lovin’ it!
david // January 25, 2009 at 6:55 pm |
hi dave & jenny,
great idea and love the result. i wrote about a book and exhibition of hoarding boards last year that made its way through Chennai here : http://theperpetualbloom.wordpress.com/2007/12/10/toilets-and-hoarding-boards/
i’m returning to india for another year this february–this time in Rajasthan–but i am always passing through Delhi and enjoy your blog and adventures.
guessworker // January 27, 2009 at 1:17 pm |
Very Funny. You know Bollywood hired tourists as extras. Show up prepared at one of these Bollywood Studios prepared.
Siddharth Singh // January 31, 2009 at 1:06 pm |
You guys are cool! And I don’t say this about a lot of people!
Arti Jain // February 3, 2009 at 10:32 am |
This is Hillllaaa rious!!!! A friend fwded this to me.
btw, also saw your other post about books. We run a library in Delhi that delivers books to people’s homes (kinda like netflix , but for books). Chk it out if you are into books-
http://www.friendsofbooks.com
Keep up the fun!
bollywood masala // February 6, 2009 at 9:58 am |
nice .really awesome.Keep writing
viksdes // February 16, 2009 at 6:11 am |
Great stuff guys, absolutely the coolest thing i have ever seen..Made my day. keep up blogging!
Bollywood portrait as holiday card - Crapazon // February 18, 2009 at 12:12 am |
[...] and Jenny found a willing painter, named Vijay. They recount their experience on their blog. “Dave and Jenny, Bollywood style” (Thanks, Adam Parfrey!) [...]
Dave // February 18, 2009 at 12:44 am |
There’s plenty of non-multiplexes everywhere. Buy an Enfield and visit the country! I saw movies all the time when I was in India. I was in a movie, so do that too! They look for foreigners. Dang, now I’ll have to go back to Delhi so I can get a poster myself.
mare // February 18, 2009 at 2:28 am |
love the poster, although I found it a little joyful as movie poster.
Jon Siegel // February 18, 2009 at 2:47 am |
That is just beautiful, what a great concept.
drauh // February 18, 2009 at 4:18 am |
who’s who in the photos?
My Media Mirror » Blog Archive » Bollywood portrait as holiday card // February 18, 2009 at 4:10 pm |
[...] and Jenny found a willing painter, named Vijay. They recount their experience on their blog. “Dave and Jenny, Bollywood style” (Thanks, Adam Parfrey!) [...]
links for 2009-02-18 | Nerdcore // February 18, 2009 at 5:30 pm |
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Bollywood portrait as holiday card | // February 19, 2009 at 11:36 am |
[...] and Jenny found a willing painter, named Vijay. They recount their experience on their blog. “Dave and Jenny, Bollywood style” (Thanks, Adam Parfrey!) [...]
Dave and Jenny’s Delhi Struggle // February 20, 2009 at 8:17 am |
[...] is this in a saree blog? Because recently they had a bollywood movie poster made of themselves. They captured their likeness in archaic Bollywood style, as you can see [...]
Journalista - the news weblog of The Comics Journal » Blog Archive » Feb. 26, 2009: Rivalries and relationships // February 26, 2009 at 10:10 am |
[...] [Your not-comics link of the day] Looking for the perfect illustration for your holiday card? Have you considered commissioning an authentic Bollywood poster? [...]
mahendra singh // February 26, 2009 at 2:52 pm |
Speaking for starving artists everywhere, I am pleased as punch that you have given this hard-working artist some work & also some well-deserved publicity. Great idea, your karma just got some bonus points!
And did anyone notice that this self-taught poster wallah actually bothers to capture a likeness … a habit which many (far better paid) illustrators & artists seem to neglect these days
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Panks // March 26, 2009 at 6:28 am |
Ah! i some how misplaces that Minature poster (Postacard) … it’s great to have you here in india, you brought lots of FUN Back. Catch you on saturday… cheers
Bli bollywoodstjärna // March 28, 2009 at 2:09 pm |
[...] Spana in deras blogg och se den fantastiska affishen på Our Delhi Struggle. [...]
Singapore update #1: here we are « Our Delhi Struggle // April 8, 2009 at 3:32 am |
[...] the three extra suitcases brought back to the US full of wicker crafts and indigenous arts and massive custom Bollywood posters we didn’t want to drag around Asia with [...]
fantastic // April 15, 2009 at 2:21 pm |
hi,iam deepak daniel i saw your website,realy fantastic.just small qustion,you both visit
to delhi for bollywood poster there they make.i open a indian restaurent in belgium and concpet is bollywood,i love this poster ,i just want your help if possibel to have adderes from the peopel they make poster in delhi,iam so glad if you give me adderes.thans here you .deepak daniel
Sarah // May 6, 2009 at 8:37 am |
Hi, I have recently decided to visit India and wouldnt want to come back without one of these fab posters. Could you please give me an indication of how much these would cost and whether it’s still possible to get one done.
Many thanks
bollywooddeewana // May 23, 2009 at 3:27 pm |
Hi guys, great and hilarious post, i just featured an image from here on my post on bollywood posters, i hope thats all right with you guys. I gave full reference to you and i made sure i highlighted your blog as the source
http://bollywooddeewana.blogspot.com/2009/05/i-love-bollywood-posters.html
Umesh // June 16, 2009 at 8:22 pm |
Vijay is my uncle and I know all of them since I born they are awsome artist, currently I am in Canada migrated 3 yrs ago before Vijay (my uncle) and I did alot business with French people making paintings and poster for them. Remember it takes days in finishing and working on Canvas with oil paint, required too much experience and creativity. Vijay is a awsome artist I have some collections of Vijay’s art, if anyone want to know more about this art through collections contact me on my email.
umesh.gahlaut@gmail.com
Sidharth // June 25, 2009 at 4:10 pm |
awesome ..
GOPI DUTT // July 25, 2009 at 1:40 pm |
Sir& Madam,
Our organization YFF has undertaken a project: Pushpanjali Prawaha ‘The flow of devotional flowers’ the new method for disposal of flowers and other puja waste in the year 2009 in Delhi . We have devised a special NIRMALYA “KALASH” which will be placed in public places for the immediate disposal of these flowers. These will subsequently be disposed by our volunteers at an appropriate place. This will help tremendously in the reduction of pollution in The Yamuna river.
Since Delhi is preparing for 2010 Commonwealth Games, we also want to achieve the aforesaid goal in a very short time i.e in Seven months. If help to make Yamuna river pollution free of flowers and poly bags is granted, we shall leave no stone unturned to complete the work within the stipulated time to the satisfaction of all concerned. We hope that you will make your contribution for this noble cause.
Awaiting a positive response at your earliest convenience.
With kind regards,
A humble citizen
GOPI DUTT
Email: pushpanjaliprawaha@gmail.com
kindly find attached a copy of poster pushpanjali prawaha.
Dave // July 28, 2009 at 4:47 am |
This SO amazing. ROTF. Great you guys are soaking up the real India.
Just out of curiosity… how much would s’th like this cost?
Cheers and keep it light.
Tanya Kaul // August 10, 2009 at 3:30 pm |
wonderful blog! i am looking for similar posters for my brooklyn,ny apt. could you email me and let me know how to get to Vijay or any of the other artists who do this type of work?
thanks in advance, Tanya
surprise: it’s us! « Our Delhi Struggle // October 5, 2009 at 9:27 am |
[...] You can read the story behind the poster — ok, fine, behind the iconic poster — here. [...]
ranjeet singh // October 8, 2009 at 8:30 am |
hi everyone,
i & mr. vijay, the poster artist, live in new delhi. i do lettering work on posters and vijay do the painting with great skills. i would like to thank dave & jenny for their support to us. anybody interested bollywood type painting can contact me on my email: ranjeet_2870@rediffmail.com
dave and jenny in Gulf Life magazine « Our Delhi Struggle // October 19, 2009 at 9:10 am |
[...] Life magazine recently commissioned a retelling of the saga of our famous Bollywood poster — including some rare behind-the-scenes photos! — to grace the pages of their in-flight [...]