I never liked tacos too much anyway but yeah. Greater variety is always good. Taco Bell’s definitely a bit more upscale than the average MacD at a mall.

I am working actually for my MBA degree on Taco Bell in India.

I would be more than happy if you can help me with the work that you have done on the marketing strategy.

Thanks to let me know.

BR

Maxime

Taco Bell is not the first Mexican restaurant in India. There are quite a few but Taco Bell if successful in Bangalore could open a slew of outlets in other parts of India.

There are restaurants/joints like Newyorker, Bombay blues, Spoon, etc to name a few – A pure veg Italian and Mexican restaurant. It tastes much better than Taco Bell (I live in Bangalore and have been to Taco Bell). but Taco Bell is cheaper and this is what may make it click.

Newyorker is a pure veg Italian and Mexican restaurant and so is another place called Little Italy. Pure veg. can try this place.

to TB and subs resp!

yay to cheaply available mexican food! Buh-bye freakishly expensive rubber like fajitas!

Wish someone would introduce a cheap sushi and peking duck version of TB in India too!

i meant people in offices working or living close to…and one burger in McD is 50 INR which is better than…

apologies.. .. again.

I disagree. Even in India its considered “fast food” – a quick and relatively cheap bite. I think even teenagers and people in offices living close to a fast food place would rather go to a McD and pick up a quick cheap burger:
1) coz they dont have time to sit and eat
2) one burger in 50 INR better better than eating a Chicken Kathi Roll (Wrap) for 100 INR
3) sometimes you just crave it
4) sometimes you DONT feel like having the same rice-dal/roti-sabzi (indian bread/veges) everyday!
5) Fast food in India (McD, Subway, KFC) MUCCCHHHH better than the crap they serve in the US.

I actually threw away a chicken the size of a football coz it looked and tasted like crap. Though if you ask me or any other college student if they’d like a KFC chicken here – i can guarantee everyone will be salivating.

Its NOT about being cool. Its actually “finger-lickin” good if i may quote KFC adverts in India.

What you say is some form of generalization which you have “assumed” from ratter-tats of the media or uninformed projections of India and the teens or kids here.

In fact, I recently graduated – and if we ever wanted a “CHEAP” meal (easy on our pockets) outside the hostels – we would land up at a McD, Sub or KFC. Again – coz its cheap and good and not coz its cool.