Shahrukh Khan is everywhere. We’re not talking about his ads or his movies, either, even though his face makes me and a billion others run out and buy Pepsi, Compaq, DishTV, Linc Pens, and Emami Fair and Handsome Fairness Cream (the ad for which makes every post-colonial liberal feel guilty and ashamed, even without understanding the dialogue), and a hundred other products.
No, this weekend we spotted SRK’s beautiful face hanging from trees on a some random street during a wander through North Delhi. You had to look close to see it, though.
It’s Shahrukh’s most subtle ad campaign to date. We like it.